Getting your message across to your customers, both present and potential is never that easy. Sure you can shout about who you are and what you do, but you need to make sure you say it the right way. We can spend hours thinking about what to tell our customers, we can decided to tell them about a great new offer we have, or why they need to use our services, but if that message isn’t delivered properly, the customers just won’t hear.
On Radio Ads and the Right Way:
Saying it the right way is very important as it can make the difference between your business failing, and being a success, it’s that important. There is usually a big difference between the way successful companies communicate, and the way struggling companies communicate. It’s likely that struggling companies for the most part are not doing so well because of lack of the right communication. Take for example telephone on hold messages, large companies have good messages that work to keep the caller interested. They take the opportunity to greet the caller, let them know they are appreciated and occasionally talk about current offers on voice overs . There are also reminders while the caller is waiting that they haven’t been forgotten about, and someone will be with them soon.